Years of experience: 32
Growth HackerCRM managerMarketing DirectorCSOCMOAdvisor
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Katherine's Career Path
May. 2022 -Dec. 2023
Aware360Fractional VP Marketing
Calgary, Alberta, CanadaProvided strategic marketing leadership and manage marketing team and agency tactical execution initiatives for this B2B SaaS Lone and At Risk Worker Safety Solutions provider. Established a fully functional internal Marketing capability, with select outsourced functions to highly specialized agencies. Worked with internal and external team members to identify the Ideal Customer Profile, targ...
May. 2019 -Dec. 2021
TransRail Innovation Inc. (TRIG)Fractional Marketing Leader
Calgary, Alberta, CanadaNew Product Roadmap Planning, Commercialization Launch, Demand Generation Engine Development and Marketing Manager Development and Mentoring. Highlights include: Successful commercialization and market launch revenue growth of 60% YoY.
Oct. 2018 -Mar. 2019
PAYLOAD Technologies Inc.Marketing Consultant: Solution Innovation Planning
Calgary, Alberta, CanadaNew solution definition, value proposition creation and project development plan. Highlights include: the delivery of an executive approved new solution definition and development plan designed to open a new line of business growth opportunity.