Years of experience: 18

Data EntryProofreaderContent WriterCopywriterCopywritingCRM manager

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Ginny's Career Path
Director, Loyalty + CRM StrategyMay. 2024 -
Present
MaterialDirector, Loyalty + CRM Strategy
Lead and develop customer loyalty and customer relationship management (CRM) initiatives and campaigns for clients; lead loyalty and CRM optimization projects incorporating competitive research, industry insights, and thought leadership to develop strong, profitable loyalty& CRM programs. Serve as subject matter expert and main contact with clients on projects. Specialize in developing financ...
Senior Strategist - Loyalty & CRMMay. 2022 -
Jun. 2024
MaterialSenior Strategist - Loyalty & CRM
Develop strategic marketing campaigns to build customer relationships & loyalty. Financial analysis & modeling of strategic marketing initiatives.
Sr. Consultant - Marketing StrategyAug. 2019 -
May. 2022
WindstreamSr. Consultant - Marketing Strategy
Little Rock, Arkansas Area•Marketing strategy lead for Small to Medium Business customers, with focus on managing and growing existing customer revenue of $25M, and implementing customer upsell, retention, loyalty, and life cycle communication programs to reduce churn rate and increase Net Promoter Score (NPS). •Utilize analytical and communication skills to develop a well-rounded marketing communications plan to grow...

Ginny's Posts

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    How I can help you

    • Craft financial business cases for projects & pitches • Optimize strategy & processes for profitability • Strong quantitative analysis skills • Present data recommendations clearly • Skilled in success metric analysis

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    People I am looking for

    • Open to all business sizes • Focused on data-driven insights • Aim for enhancing profitability

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    Experience & Cases

    • Analyzed email audience testing and made a targeting recommendation that boosted email engagement by 50% • Created profitability analysis for new gamification initiative • Evaluated loyalty program performance • Clients: Soda company, burger chain, QSR brands

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    How to contact

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    How I can help you

    Tasks & Advantages: - Develop marketing strategies for acquisition, growth, CRM, retention - Create email, SMS, app messaging strategy, including content & target audie - 10+ years in marketing - Expert in sales & retention campaigns - Skilled in onboarding & lifecycle management

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    People I am looking for

    Ideal Clients: - Businesses of all sizes - Part-time project-based roles - Support in various marketing projects

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    Experience & Cases

    Achievements & Clients: - 72% recipient return rate with lifecycle campaign - Developed marketing campaigns that achieved highest monthly digital sales, $80M - 18% customer retention increase from retention campaigns - Clients: Top soda brand, major burger chain, B2B, telecom

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    How to contact

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