Years of experience: 22
United KingdomGrowth HackerMarketing DirectorBloggerInfluencerInfluencer Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Sadaf's Career Path
Oct. 2023 -Present
The Coca-Cola CompanyGrowth Experience Generative AI
London, United KingdomHarness the power of Generative AI to enhance marketing initiatives across The Coca-Cola portfolio. Utilizing the opportunity to understand, explore, and shape the future of marketing communications and consumer experiences. AI LED CONSUMER EXEPRIENCES: Lead resource on Coca-Cola’s AI based Christmas experience [CRM 2.0 & CRM 3.0] managing partners like Bain and Accenture to create multimodal...
Feb. 2021 -Present
The Coca-Cola CompanySenior Director Global Creative Strategy - Nutrition
London, England, United KingdomServing as a Creative Strategy Leader for Global Brands in the Nutrition Portfolio, as well as championing elevation of work on Strategic Regional Brands. Core responsibility for Minute Maid, The Billion Dollar Juice Trademark, the Most Loved Juice Brand in the world. STRATEGIC VISION SETTING AND EXECUTION: Spearheaded the brand vision architecture for Minute Maid in partnership with Human In...
Oct. 2019 -Jan. 2021
The Coca-Cola CompanyDirector Integrated Content and Creative Excellence
Singapore, SingaporeResponsible for End-to-End Integrated Content Strategy and Execution for all Coca-Cola Brands in some of the largest Recruitment Markets for Coca-Cola Company. GLOBAL BRAND LEADERSHIP: Lead global charters on Coca-Cola, Coca-Cola Uplift the global recruitment platform and Coca-Cola ‘For the Human Race’ Coca-Cola's global Equity Campaign during Covid lockdowns. SHARPENING BRAND EDGE: Successfu...