Years of experience: 15

Blog ManagerContent WriterCopywritingCommunity ManagerAffiliate MarketingMarketing Director

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Kelsey's Career Path
Freelance Digital MarketingJun. 2024 -
Dec. 2024
Sentry H2OFreelance Digital Marketing
Create and optimize Google Ads campaigns to maximize ROI. Conduct keyword research and refine targeting to improve campaign performance. Monitor and adjust bids, budgets, and ad creatives based on analytics and insights. Develop and execute Bing Ads strategies in parallel with Google Ads. Implement on-page and off-page SEO techniques to improve organic search rankings. Plan and create blog co...
Marketing Communications SpecialistJul. 2023 -
Apr. 2024
LutefishMarketing Communications Specialist
Assisted in the development and execution of marketing communication strategies to promote Lutefish' products and services. Contributed to brand strategy development for new product called Lutefish, including market research and positioning. Assisted in convention display and event planning, including booth design, logistics, and budgeting. Created email marketing campaigns in Klaviyo and soc...
Content and Digital Marketing ManagerJan. 2018 -
Apr. 2023
Shotzoom SoftwareContent and Digital Marketing Manager
Tempe, Arizona, United StatesPlanned and executed a comprehensive communications strategy to raise brand awareness and promote new app launches and features for this leading SaaS platform for golf enthusiasts. Built strategic partnerships within the golf industry for cross-promotions and content distribution, enhancing brand visibility and driving user engagement. Created engaging content for various platforms, including...