Years of experience: 14

Brand Marketing ManagerMarketing DirectorContent ManagerMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lisa's Career Path
Content Strategy and Brand Digital Experience LeadAug. 2021 -
Present
Banfield Pet HospitalContent Strategy and Brand Digital Experience Lead
Vancouver, Washington, United StatesLed digital content strategy and site experience innovation to drive consumer engagement, brand loyalty, and business performance for the largest veterinary practice in the U.S. Partnered cross-functionally across PR, creative, and veterinary teams to deliver cohesive, insight-led storytelling across Banfield.com, blog, and social platforms. Managed a high-performing content and production te...
Global Brand Digital Director, Nike.comJan. 2017 -
Jun. 2019
NikeGlobal Brand Digital Director, Nike.com
Beaverton, ORLed brand strategy, integrated marketing, and digital innovation for Nike’s largest global consumer platform. Developed full-funnel content strategies and seasonal campaigns across Nike.com, email, and social to drive cohesive storytelling, consumer engagement, and business growth. Directed consumer journey mapping, digital experience optimization, and piloting of new marketing capabilities t...
Global Brand Digital Director, Nike Women Mar. 2014 -
Jan. 2017
NikeGlobal Brand Digital Director, Nike Women
Beaverton, OregonAppointed digital lead to transform and relaunch the Nike Women’s brand, scaling the business to $500M in annual revenue. Developed integrated marketing strategies, content ecosystems, and consumer engagement campaigns that deepened brand connection and accelerated growth across Nike.com, social, and digital platforms. Directed global storytelling, product launch strategies, and digital innov...

Lisa's Posts

  • About myself

    With over a decade of expertise in brand, digital, and content strategy, I've successfully managed campaigns that enhance site experience. I boosted page engagement by 30% and increased time spent by 44% on pet health content pages in 2024.

  • Job Description

    Seeking a marketing role within CPG, apparel, wellness, or lifestyle sectors, where I can leverage my strategic vision and experience to elevate brand presence and drive consumer engagement in dynamic and growth-oriented environments.

  • How to contact

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