• Lead a high-performing marketing team of seven with a $1.2M annual budget, driving brand awareness and lead generation across multiple business lines.
• Develop and execute company-wide marketing strategies, aligning brand messaging and demand generation with business goals.
• Influence executive decision-making through data-driven marketing insights shaping annual business planning.
• Redu...
Needham, Massachusetts, United States•Created GTM efforts using best practices on buyer personas and customer journey development including digital and print sales collateral •Drove lead generation through targeted email, ad campaigns, SEO, and thought leadership •Quickly grew organic social media following by 12% with no ad budget •Developed and implemented new brand guidelines across brand identity, new website development and...
Boston, Massachusetts, United States• Collaborated with brand, PR, content, and product teams to created
cohesive email campaigns using HubSpot and Salesforce, driving MQLs for sales team • Spearheaded content campaign to increase user engagement • Managed monthly newsletter to users and prospects