Years of experience: 24

MalaysiaContent WriterCopywritingPersonal AssistantAdministrative AssistantAssistant

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Michelle's Career Path
Partner / DirectorNov. 2023 -
Present
PadelKuPartner / Director
Greater Kuala LumpurPadelKu aims to drive the growth of padel in Malaysia, bringing passionate players together in enjoyable and comfortable padel and pickleball clubs. A founding partner of this business, I'm using my marketing experience to drive awareness of this new exciting sport in Malaysia and help grow penetration of padel. Always learning new skills, including how to make Tik Tok videos!
Head of StrategyAug. 2023 -
Mar. 2025
M&C Saatchi MalaysiaHead of Strategy
Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaLead the strategy team in developing integrated brand and communications strategy for clients such as CelcomDigi, Hong Leong Bank, Sime Darby Property, Toyota and BOH Tea.
Partner / Head of StrategyJan. 2021 -
Aug. 2023
ADNA (Audience DNA)Partner / Head of Strategy
SingaporeADNA (Audience DNA) gives everyone access to large scale research by making it more accessible, agile and affordable. ADNA’s proprietary tool is a quantitative research engine fuelled by our global audience panel of 600m people in over 100 countries, 34m of which are in Africa. We help businesses make braver decisions by connecting them to their audience throughout all stages of decision-maki...

Michelle's Posts

  • How I can help you

    Craft new brands and engaging content for impactful launches. - 20 years in branding & advertising - Successful launches for diverse businesses - Led communications & content for personal ventures

  • People I am looking for

    - Seek businesses aiming for impactful branding - Ideal for startups & established companies needing fresh engagement - Open to diverse sectors

  • Experience & Cases

    - Led Virgin Radio global refresh strategy - Aligned Protea Hotel with Marriott's strategy - Launched a growing padel club brand - Clients: Burger King, BMW, Citibank, Hyundai, PepsiCo, Unilever

  • How to contact

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