Years of experience: 17

CopywritingCopywriterContent WriterBlog ManagerContent ManagerCRM manager

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Kara's Career Path
Marketing ManagerJan. 2023 -
Mar. 2025
AstrumU®Marketing Manager
✦ Led the company’s full rebrand, transforming both visual identity and brand messaging to better resonate with target audiences ✦ Own and execute multi-channel marketing campaigns (PPC, events, social, thought leadership) to generate and nurture high-quality leads, resulting in a 200% increase in leads through strategic lead gen initiatives ✦ Manage high-impact thought leadership content, se...
Senior Marketing AssociateMay. 2022 -
Jan. 2024
AstrumU®Senior Marketing Associate
United States✦ Collaborate with product teams to develop and execute go-to-market strategies, ensuring seamless product launches and customer adoption. ✦ Increased website visits by 122%, leveraging SEO, content marketing, and paid campaigns to drive more high-intent traffic. ✦ Develop sales enablement content—including pitch decks, case studies, and one-pagers—to empower sales teams with compelling messa...
Director of Digital StrategyJun. 2021 -
May. 2022
KU Alumni AssociationDirector of Digital Strategy
- My wheelhouse contains 10+ years digital strategy, automation, segmentation, HTML design, implementation and analytics. - I've used my knowledge with email segmentation and strategy to reduce the number of email sends from 13.8M to 7.2M all while increasing open rates from 22% to 37%. - Streamlined the organization-wide email intake process of more than 1,200 annual email projects - Organiz...

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