Years of experience: 24

Artist ManagementSEO ManagerCopywritingCommunity ManagerCRM managerMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Karen's Career Path
Senior Director, Marketing, Communications and CreativeSep. 2016 -
Jun. 2025
GS1 CanadaSenior Director, Marketing, Communications and Creative
Toronto, Ontario, CanadaStrategic marketing and communications leader for not-for-profit supply chain standards body, supporting critical sectors including healthcare, grocery, foodservice, and pharmacy. • Leading national brand strategy, messaging and creative execution for GS1 Canada, stewarding its evolution from a barcode standards body to a modern data excellence enabler recognized by Canadian industry and gove...
Director, Brand Strategy and Marketing (Food Network, HGTV, Slice)Feb. 2015 -
May. 2016
Shaw CommunicationsDirector, Brand Strategy and Marketing (Food Network, HGTV, Slice)
Toronto, Ontario, Canada• Developed and led brand and audience strategies for three of Canada’s top lifestyle networks, aligning creative, media, and campaign planning across platforms. • Produced integrated marketing campaigns (TV, digital, social, OOH, events) to build engagement and reinforce brand affinity with core demographics. • Launched new campaign planning processes to improve cross-departmental collaborat...
Director, Marketing, Communications & Creative ServicesFeb. 2014 -
Jan. 2015
Earth RangersDirector, Marketing, Communications & Creative Services
Vaughan, Ontario, Canada