Years of experience: 17

United StatesGrowth HackerMarketing DirectorFounderBrand Marketing ManagerBusiness Owner

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Ben's Career Path
B2B Content Marketing, Fidelity Workplace Consulting (Contract)Aug. 2022 -
Apr. 2023
Fidelity InvestmentsB2B Content Marketing, Fidelity Workplace Consulting (Contract)
Salt Lake City, Utah, United StatesCrafted online marketing strategy and execution for Fidelity Workplace Consulting. Built communications and engagement plans to drive positive outcomes and reduce friction points. Collaborated with clients to create strategic partnerships on social media to showcase success stories from Fidelity Workplace Consulting engagements. Led internal social media ambassador program for Fidelity Workpl...
Director, Consumer Marketing and AdvertisingMar. 2014 -
Dec. 2017
Blue Cross Blue Shield AssociationDirector, Consumer Marketing and Advertising
Greater Chicago AreaHeld multiple roles shaping brand positioning, messaging, and consumer marketing strategy for a multibillion-dollar organization comprised of 36 independent BCBS companies with 105M customer nationwide. Focused on unifying the brand vision, positioning, and multi-channel marketing approach across individual organizations under the national BCBS umbrella. Managed a team of 18 marketing staff a...
Senior Manager, Consumer Marketing and AdvertisingMar. 2013 -
Mar. 2014
Blue Cross Blue Shield AssociationSenior Manager, Consumer Marketing and Advertising
Chicago, Illinois, United States

Ben's Posts

  • How I can help you

    I empower businesses to effectively communicate their brand value and connect with their ideal consumers. With 20 years of experience and an MBA from Cornell, I've crafted strategies for both startups and Fortune 100 companies, leveraging deep industry insights.

  • People I am looking for

    Seeking businesses aiming to refine their brand strategy. Services include: defining target audience, developing brand positioning, and integrating this into all brand communications, from websites to packaging and internal documents.

  • Experience & Cases

    Achievements include: - Led Blue Cross Blue Shield brand efforts, resulting in top 10% advertising effectiveness. - Founded a successful e-commerce company, reaching $1mm+ revenue. - Consulted for Fidelity Investments and others, offering expertise in brand strategy and digital marketing.

  • How to contact

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  • About

    Key Skills & Achievements: - 20 years in brand strategy - Cornell MBA - Expert in consumer research - Proficient brand marketer

  • Cases & Experiences

    Case Highlights: - Led brand strategy for 20+ $100MM brands - Guided multiple startups to success

  • Work Order

    Our Services Include: - Auditing current marketing activities - Performing competitive analysis - Developing brand positioning plans - Crafting communication guidelines

  • How to contact

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