Years of experience: 20

ProducerEvent ProducerMarketing Analytics ManagerBlog ManagerCommunication DesignerBusiness Owner

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Larry's Career Path
Marketing ExecutiveMar. 2023 -
Present
21CSMarketing Executive
New York City Metropolitan Area• Spearheaded company rebrand and name change, aligning digital assets and managing thought leadership program. • Manage digital advertising and social media strategies, driving brand engagement. LinkedIn Growth: 240% • Analyzed market trends for product launches and global marketing. • Implemented data-driven GTM strategies for better audience targeting.
Consulting Creative DirectorSep. 2020 -
Present
Dot DashConsulting Creative Director
People Magazine • Created and produced 200+ animated digital covers for PEOPLE & PEOPLE EN ESPAÑOL, and CHICA. • Led digital storytelling using motion graphics and effects. • Collaborated with photo and video teams for cohesive visual narratives.
Creative DirectorApr. 2018 -
Jun. 2020
McGraw-Hill EducationCreative Director
Greater New York City Area• Implemented corporate rebrand and developed a comprehensive style guide. • Led cross-media projects, boosting engagement via social platforms. • Launched new thought leadership platforms and virtual events platforms. • Analyzed user metrics to guide content strategy. • Upgraded MHE design capabilities and supervised creative across all channels and media types (video, animated, social, dire...