Years of experience: 21

AdvisorBrand DesignerCommunication DesignerGraphic DesignerUX/UI DesignerCreative Producer

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Carolyn's Career Path
Creative DirectorJan. 2023 -
Jan. 2024
Nirvana Water SciencesCreative Director
Directed creative strategy and campaigns for the startup beverage brand, leading a team in shaping the consumer experience across digital, print, packaging, video, social, email, retail, and trade shows. Brought 4 product lines to market and launched a new brand for the medical industry. Built a robust digital presence to elevate the brand across social media, e-commerce, and online marketpla...
Creative DirectorJan. 2021 -
Jan. 2023
MAD TASTYCreative Director
Santa Monica, CADirected and executed visual branding and design strategy to differentiate the sparkling beverage company within a saturated market. Created targeted campaigns to educate customers and communicate the brand story through digital, mobile, packaging, OOH, events, and advertising channels. Drove engagement through B2B / B2C campaigns, loyalty programs, and subscription services. Implemented A/B ...
Design StrategistJan. 2019 -
Jan. 2022
UX Made SimpleDesign Strategist
Los Angeles, CAConsulted with startups in the health, wellness, CBD, and CPG spaces on brand development, UX, marketing, and web design projects. Conducted design audits of e-commerce, service, and subscription sites, providing recommendations and roadmaps to drive engagement and sales. Implemented usability and user testing to optimize customer journeys based on audience. Enabled clients to scale their dig...

Carolyn's Posts

  • About myself

    Proven expertise in creative and strategic leadership, driving visual design, UX, branding, and marketing initiatives. Over 15 years of success in crafting compelling digital presences, refining brand narratives, and educating consumers on unique product values across diverse platforms.

  • Job Description

    Seeking a dynamic design role that involves team leadership or advisory responsibilities. Passionate about projects blending visual design, user experience, and storytelling to create impactful brand narratives.

  • How to contact

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