Years of experience: 17

EditorProofreaderContent WriterCopywriterCopywritingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Grace's Career Path
Account SupervisorApr. 2014 -
Jun. 2023
9RooftopsAccount Supervisor
United States, Hilton Head IslandAreas of Expertise: Brand marketing, product launches, integrated media, partnerships, influencer strategy, digital and social marketing, website development, strategic planning, brand archetyping, persona development, segmentation, consumer insights, qualitative/quantitative research (IRB-approved), experiential and shopper marketing, trade and consumer engagement. Experience Highlights: Le...
Director of MarketingFeb. 2012 -
Apr. 2014
SERG Restaurant GroupDirector of Marketing
United States, Hilton Head IslandMarketing & Operations Leadership – Multi-Concept Restaurant Group Directed all advertising, PR, and communications for a multi-unit hospitality group encompassing 10 unique restaurant concepts, a retail store, catering division, and corporate entity. Concepts included Skull Creek Boathouse, Poseidon, One Hot Mama’s, Frankie Bones, Giuseppi’s, WiseGuys, The Black Marlin, and more. Key Respon...
Marketing Consultant and Innovation Launch Project ManagerAug. 2009 -
Feb. 2012
Cumulus MediaMarketing Consultant and Innovation Launch Project Manager
United States, FayettevilleSales & Marketing Strategy • Consistently drove sales growth by securing new accounts and developing tailored marketing campaigns using product knowledge, co-op advertising, compelling copy, creative promotions, and strategic sponsorships. • Implemented cost-effective marketing solutions that transformed underperforming accounts into profitable partnerships. • Conceptualized and executed camp...

Grace's Posts

  • How I can help you

    I design targeted acquisition strategies and customize creative content to align with brand goals. Offering a 360-degree marketing view, I excel in real-world execution across diverse channels, ensuring brand storytelling and growth.

  • People I am looking for

    Seeking collaborations with businesses of all sizes, from startups to established brands. My data-driven approach ensures precision and consistency across any project or industry.

  • Experience & Cases

    Achievements include 30% revenue growth in one year, leading national campaigns, restructuring marketing departments, and re-launching 8 brands in 18 months. Clients include SERG Restaurant Group, Treasury Wine Estates, and Campari Gruppo.

  • How to contact

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