Years of experience: 21

CRM managerMarketing DirectorFounderCMOProfessorPartner

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Exceptionally trusted; proven professional excellence.

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Antonio's Career Path
Digital & Communication Director - Professional Products DivisionSep. 2022 -
Present
L'OréalDigital & Communication Director - Professional Products Division
Milano, Lombardia, ItaliaSpearhead creation, development, and execution of Digital and Communication strategy for division's Italian market operations, aligning with company's Omnichannel approach. Define e-commerce media investment strategy, forecast sales, and strategize product range. Lead pricing and promotional initiatives, manage external media agency, and craft social media and influencer activities. Devise CR...
Chief Digital Officer (CDO)Jan. 2021 -
Sep. 2022
PERCASSIChief Digital Officer (CDO)
Bergamo, Lombardia, ItaliaDirected development and implementation of both online and offline brand trading strategies for group's brands, oversaw key aspects including defining e-commerce product range strategy and forecasting sales, as well as setting pricing and promotional initiatives. Managed external media agency, with focus on SEO/SEM, PPC, social activities, and mobile optimization, ensuring alignment with over...
JudgeMay. 2020 -
Present

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