Years of experience: 7

United StatesContent WriterEvent ProducerSEO ManagerCopywritingCommunity Manager

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Dharini's Career Path
FounderNov. 2024 -
Present
Sunbow YogaFounder
Nashville Metropolitan Area
Product Marketing ManagerMay. 2024 -
Dec. 2024
Aura IntelligenceProduct Marketing Manager
Nashville Metropolitan AreaDrove end-to-end GTM strategy for Aura’s workforce analytics platform, focusing on multi-channel messaging, positioning, and launch planning across email, social media, webinars, and events to exceed customer acquisition goals. Designed and implemented comprehensive customer journey mapping strategies, crafting personalized content that deeply resonated with Aura’s diverse customer personas. ...
Marketing ManagerMay. 2023 -
Jun. 2024
STRIVRMarketing Manager
Optimized customer segmentation by refining Ideal Customer Profiles and leveraging data-driven insights from Salesforce and Google Analytics, achieving a 20% improvement in campaign KPIs. Strategized and managed the product launch of off-the-shelf VR training through email marketing, webinars, event planning, updating Ideal Customer Profiles, researching product revenue, audience, value propo...

Dharini's Posts

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    How I can help you

    Transform leads with targeted email sequences to boost readiness to buy. Drive sales via promotions and product launches. Support sales with automated follow-ups. Retain customers with engaging campaigns. Segment audiences for precise messaging. Optimize performance for better ROI.

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    People I am looking for

    Seeking clients in tech and fashion industries. Open to other sectors. Looking to collaborate with businesses focused on growth and customer engagement.

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    Experience & Cases

    Developed email campaigns enhancing lead conversion. Supported sales growth with lifecycle sequences. Optimized email strategies to boost open and click rates, driving revenue increases.

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    How to contact

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