Years of experience: 29

Brand DesignerCommunication DesignerGraphic Designer🐦 Design

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Brad's Career Path
Manager Private Brands and Package DesignMay. 2021 -
Mar. 2025
JOANN StoresManager Private Brands and Package Design
Hudson, Ohio, United StatesCreative Direction // Brand and Design Management • Directed creative vision for all 13 ofJOANN’s Private Brands, unifying logos, packaging, and branding strategies. • Led a team of 5 designers to develop, launchand maintain innovative private brand packaging. • Created comprehensive brand platforms, ensuring cohesive storytelling across all touchpoints. • Partnered with legal teams to secure...
Lead Package DesignerMar. 2019 -
May. 2021
JOANN StoresLead Package Designer
Brand Development // Guidelines • Developed brand briefs and identities for JOANN’s Private Brand portfolio, ensuring alignment within the complete brand family. • Defined brand attributes, including color palettes, typography, iconography,  and packaging specifications. • Designed style guides, graphic assets, and packaging templates across  categories like food crafting, needle arts, cand...
Adjunct ProfessorJan. 2018 -
Present
Cuyahoga Community CollegeAdjunct Professor
Online• Instruct undergraduate graphic design courses at varying levels, fostering a dynamic and inclusive learning environment. • Mentor students in mastering design principles, software proficiency, and industry-standard practices. • Develop and adapt lesson plans to align with program objectives and diverse student needs. • Provide constructive feedback to encourage growth in conceptual thinking...

Brad's Posts

  • About myself

    Creative Director with 25+ years of experience in brand strategy, packaging, and design systems. Led private brands to $1B+ sales, mentored teams, and built scalable visuals across print and digital. Strong communicator with a background in design education.

  • Job Description

    I'm looking for a full-time Creative Director role where I can lead brand and packaging design, mentor teams, and bring strategy to life through strong visual systems. I value collaboration, clear communication, and the chance to help businesses grow through smart design.

  • How to contact

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