Years of experience: 29

Brand DesignerCommunication DesignerGraphic Designer🐦 Design

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Brad's Career Path
Manager Private Brands and Package DesignMay. 2021 -
Mar. 2025
JOANN StoresManager Private Brands and Package Design
Hudson, Ohio, United StatesCreative Direction // Brand and Design Management • Directed creative vision for all 13 ofJOANN’s Private Brands, unifying logos, packaging, and branding strategies. • Led a team of 5 designers to develop, launchand maintain innovative private brand packaging. • Created comprehensive brand platforms, ensuring cohesive storytelling across all touchpoints. • Partnered with legal teams to secure...
Lead Package DesignerMar. 2019 -
May. 2021
JOANN StoresLead Package Designer
Brand Development // Guidelines • Developed brand briefs and identities for JOANN’s Private Brand portfolio, ensuring alignment within the complete brand family. • Defined brand attributes, including color palettes, typography, iconography,  and packaging specifications. • Designed style guides, graphic assets, and packaging templates across  categories like food crafting, needle arts, cand...
Adjunct ProfessorJan. 2018 -
Present
Cuyahoga Community CollegeAdjunct Professor
Online• Instruct undergraduate graphic design courses at varying levels, fostering a dynamic and inclusive learning environment. • Mentor students in mastering design principles, software proficiency, and industry-standard practices. • Develop and adapt lesson plans to align with program objectives and diverse student needs. • Provide constructive feedback to encourage growth in conceptual thinking...

Brad's Posts

  • About myself

    With over 25 years in graphic design, I excel in systems thinking, creative strategy, and brand identity. I have enhanced private label sales by 16% and led sustainability initiatives, cutting plastic use by 49%. My theatre background aids in presenting ideas with clarity and enthusiasm.

  • Job Description

    Aspiring to guide a team of designers, I aim to craft cohesive brand communication across multiple platforms, ensuring impactful and consistent messaging that resonates with diverse audiences.

  • How to contact

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