Years of experience: 19

Marketing DirectorEvent ProducerDigital Ads ManagerEmail Marketing ManagerContent ManagerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Jennifer's Career Path
Manager of Marketing Innovation & Ideas, Product DevelopmentJun. 2023 -
Jan. 2025
Weldon, Williams & Lick, IncManager of Marketing Innovation & Ideas, Product Development
Fort Smith, Arkansas, United States- Developed and executed strategic marketing initiatives for new products and experiential events, aligning with company goals - Led event marketing and experiential gifting strategies, increasing client retention and engagement - Managed the customer experience lifecycle, ensuring seamless product development and brand perception - Researched and implemented emerging industry trends to enhan...
Marketing Manager for Digital Dealer Conference & ExpoAug. 2021 -
Jun. 2023
EmeraldMarketing Manager for Digital Dealer Conference & Expo
Remote- Led data-driven, multichannel marketing campaigns to maximize ROI, resulting in a 12% increase in registrations and a 36% boost in revenue for the 2022 Digital Dealer Fall Conference - Managed a $300K+ marketing budget, optimizing ad spend, event promotions, and digital campaigns - Spearheaded onsite marketing activations, sponsorship fulfillment, and mobile app integrations - Designed emai...
Digital Marketing and Communications ConsulantNov. 2016 -
Present
Smiling Heart Photography, The Strategic Sports Group & Modern GrindDigital Marketing and Communications Consulant
- Designs SEO-driven content strategies, manages paid advertising, and develops brand positioning - Crafts and executes digital marketing strategies, increasing Modern Grind’s online presence by 400% and achieving a #1 Google ranking in four months - Launches targeted digital campaigns, resulting in a 41% sales increase for a specialty product launch