Fort Smith, Arkansas, United States- Developed and executed strategic marketing initiatives for new products and experiential events, aligning with company goals
- Led event marketing and experiential gifting strategies, increasing client retention and engagement
- Managed the customer experience lifecycle, ensuring seamless product development and brand perception
- Researched and implemented emerging industry trends to enhan...
Aug. 2021 - Jun. 2023
EmeraldMarketing Manager for Digital Dealer Conference & Expo
Remote- Led data-driven, multichannel marketing campaigns to maximize ROI, resulting in a 12% increase in registrations and a 36% boost in revenue for the 2022 Digital Dealer Fall Conference
- Managed a $300K+ marketing budget, optimizing ad spend, event promotions, and digital campaigns
- Spearheaded onsite marketing activations, sponsorship fulfillment, and mobile app integrations
- Designed emai...
- Designs SEO-driven content strategies, manages paid advertising, and develops brand positioning
- Crafts and executes digital marketing strategies, increasing Modern Grind’s online presence by 400% and achieving a #1 Google ranking in four months
- Launches targeted digital campaigns, resulting in a 41% sales increase for a specialty product launch