Ian Nicholls - Marketing Director,

Years of experience: 26

Influencer Marketing ManagerAffiliate MarketingMarketing DirectorDigital Ads ManagerContent ManagerCommunications Manager

Trusted by top professionals

Kaylaynn McAdams
Digital Marketing Specialist @TCL North America
Verified
Ian is an incredibly talented Marketer, leading our team in the consumer electronics space across Digital, PR and campaign efforts with success! Ian is decisive, leverage data and analytics to move bu...
Rachel Hammer
Product Marketing Manager @TCL North America
Verified
I've had the privilege of working with Ian Nicholls and can confidently say they are an outstanding marketing leader. Ian combines deep industry knowledge with strategic vision, consistently driving s...

Trust Score

Exceptionally trusted; proven professional excellence.

100%

Ian's Career Path

Jan. 2022 -
Mar. 2025

TCL North AmericaDirector of Marketing - Brand and Partnerships

Irvine, California, United States• Led 360° brand campaigns across digital, social, influencer, and experiential channels, increasing brand awareness by 10% YoY. • Directed multi-million dollar marketing budget and 9-person team to launch multiple products and product categories, enhancing visibility and revenue. • Drove 3x ROI through NFL/MLS sponsorships and player ambassador partnerships. • Designed integrated marketing s...

Oct. 2018 -
Jan. 2022

TCL North AmericaDigital Marketing Manager

Irvine, CA• Led comprehensive digital marketing strategies for TCL Mobile and Alcatel Mobile brands. • Launched TCL Mobile and first 5G device in U.S. via targeted digital campaigns ($8M budget). • Increased brand lift by 20+ points through SEO, content, email, and influencer efforts. • Optimized website UX and conversion, driving >5% conversion lift across brand sites. • Created and executed full-funn...

Apr. 2018 -
Oct. 2018

Schiefer ChopshopProject Manager

Irvine, CAClients Included: Meguiar's, TCL, Blackberry, Oxygen Water, Prestone • Developed strategic plans for clients’ sports sponsorships to enhance brand awareness and drive consumer growth through fully integrated marketing campaigns. • Spearheaded comprehensive 360 and digital media buys exceeding $2 million, encompassing broadcast media, out-of-home (OOH), paid social, search, programmatic, and c...