Years of experience: 14
CopywritingCustomer ServiceArtist Management🏐 SportsEntertainmentConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
Shaw's Career Path
Mar. 2021 -Present
703digitalChief Executive Officer
New York City / Copenhagen - Found and lead a digital strategy firm specializing in marketing and fan engagement for artists, record labels, and brands.
- Develop and execute comprehensive digital strategies across YouTube, TikTok, and Meta platforms, boosting subscriber growth and fan engagement.
- Direct online advertising campaigns using platforms such as Google Ads, Meta Business Manager, TikTok Ads Manager, and Li...
Sep. 2019 -Mar. 2021
300 EntertainmentSVP, Digital Marketing & Streaming
New York, New York, United States- Led the digital marketing and streaming strategy for 300 Entertainment’s diverse artist roster, including Megan Thee Stallion, Young Thug, Gunna, and Cheat Codes.
- Directed the viral digital campaign for Megan Thee Stallion’s “Savage,” driving over 30 million TikTok video creations and sparking a global dance trend.
- Managed the marketing strategy behind the “Savage” remix featuring Beyon...
Jul. 2016 -Sep. 2019
Atlantic RecordsDirector of Digital Marketing
New York, New York, United States- Directed digital marketing for Atlantic’s electronic music roster, representing artists such as David Guetta, Skrillex, Clean Bandit, Kraftwerk, and Galantis.
- Developed comprehensive digital strategies for album releases, tour promotions, and brand partnerships to maximize audience reach and engagement.
- Created high-impact influencer marketing campaigns, including collaborations with to...