Years of experience: 25

InfluencerBloggerContent WriterCopywritingMarketing DirectorPodcast Host

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Catherine's Career Path
Advisory Board MemberNov. 2023 -
Present
The Museum of Modern ArtAdvisory Board Member
New York, New York, United States
Advisory Board MemberOct. 2023 -
Present
SpikesAdvisory Board Member
Frankfurt, Hesse, GermanyWe are spikes - an innovation consultancy leveraging the power of excitement. Excitement has the power to move mountains. Companies invest trillions in customer centricity. Because companies that excite people, win. But customers are unimpressed: 80% of the companies say they are customer centric – only 8% of the customer agree. But every now and the there are the rare and valuable moments wh...
Global Director, Head of Brand Strategy & Brand Management - Instagram [Meta]Dec. 2020 -
Jan. 2023
MetaGlobal Director, Head of Brand Strategy & Brand Management - Instagram [Meta]
San Francisco Bay Area

Catherine's Posts

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    How I can help you

    • Enhance brand positioning through strategic storytelling and robust identity creation. • Leverage extensive expertise in tech and social media for unparalleled engagement. • Drive impactful brand strategies for optimal reach.

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    People I am looking for

    • Brands aiming for high customer engagement. • Companies utilizing traditional and new media channels. • Businesses eager to harness social media platforms for growth.

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    Experience & Cases

    • Spearheaded global brand strategy at Instagram. • Crafted Instagram's brand identity and guidelines. • Founded Instagram's Brand Management team. • Clients include Meta, VISA, Microsoft, GUCCI, Adidas.

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    How to contact

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