Created a new Customer Marketing function, following the JV launch with Virgin Media and O2. Defining and recruiting a team across Planning & Measurement, Campaign Management and Operational Delivery. With a team of over 120 FTE, across in-house and dedicated agency partner resources, key responsibilities include: Defined and executed a comprehensive customer communications strategy, boosting...
Heading up the Marketing Operations function, working across all of the O2 B2B and B2C segments, through a team made up of internal and outsources resources. O2 are a complex, high volume communications organisation, key areas of responsibility include: In-life management of all marketing data for our base of over 25m customers
Strategy & roadmap of our MarTech / AdTech platforms
In-life & fu...
Managing a team working across the segments of Public Sector, Private Sector (Enterprise), MNC (Multi National Corps) & Mid Market (20+ Employees). Covering all aspects of our Business Marketing Operations function, including; Digital, including online strategy, content & social media channels
Data Management, including GDPR, compliance & lead generation
Marketing Automation, utilising Oracle...