Years of experience: 25

⚖️ LegalTranslatorCEOPR ManagerCommunications ManagerBrand Marketing Manager

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Fernando's Career Path
CEOApr. 2015 -
Nov. 2024
São Paulo / Belo Horizonte* Strategic planning for further development of the group * Sales and Marketing strategies * Product portfolio management * Negotiation with international suppliers to start distribution in Brazil * Production and Quality Control policies * Finance management * Human Resources policies
Category Product Manager - Sunwear & Variable Tint LensesJun. 2013 -
Mar. 2015
EssilorCategory Product Manager - Sunwear & Variable Tint Lenses
Rio de Janeiro• Category Development • Trade Marketing • Market Potential Analysis • Product MIX and Distribution Channel Management • Product Positioning • Pricing Strategy • Sales Campaigns
Sr. Regional Sales Manager - BrazilMay. 2010 -
May. 2013
Transitions OpticalSr. Regional Sales Manager - Brazil
Sumaré São Paulo• Trade Marketing for lenscasters partners • Management of the "Transitions Labnetwork” relationship program with optical laboratories • Market Potential Analysis • Product MIX and Distribution Channel Management • Sales Goals and Trade Marketing support negotiation • Sales Incentive Campaigns for optical trade partners • Sales trainings • Taylor Made Point of Sales projects for National Reta...