Years of experience: 17

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Simon's Career Path
Co-FounderMar. 2023 -
Present
EDC squaredCo-Founder
Dubai, United Arab EmiratesOur mission is to drive #socialimpact through everyday content. We believe anyone with a phone can be a content creator and monetise that content. We also believe brands have a social responsibility these days and should therefore market in a morally responsible way. We are solving for the main challenge brands have these days - authentic content at scale. Everyday Creators, Everyday Creative...
Board Advisor - CMOJul. 2021 -
Present
ASKWHOBoard Advisor - CMO
FounderMar. 2020 -
Present
Traffic ConeFounder
Helping tech, fitness, health and wellness companies succeed in a digital world. From digital marketing and branding, to PMF and business strategy. There are 2 things we know all about at Traffic Cone... ...the digital world...and the tech/health/fitness/wellness world. (I know, technically that's 5 things).

Simon's Posts

  • 2

    How I can help you

    I help companies grow with clear, practical marketing: fractional growth leadership, performance and digital acquisition strategy, go-to-market support, funnel and conversion optimisation, brand positioning, content systems, founder advisory and wellness/media storytelling.

  • 2

    People I am looking for

    I solve for profitable, repeatable growth: lower CAC, stronger conversion and retention, clearer positioning, sharper messaging, scalable content and community, and founder support. Deep audits, smart prioritisation, then hands-on execution and systems that keep working without me.

  • 2

    Experience & Cases

    Best fit: ambitious, product-strong teams who care about people, culture and long-term brand. Startups and scale-ups, wellness and performance brands, and modern consumer businesses that want senior marketing thinking without full-time overhead and are ready to move fast.

  • 2

    • Led Careem growth across 15 markets, 50% acquisition efficiency gains • Built full-funnel and attribution frameworks, scaled in-house digital • Ran digital for Fitness First, Mercedes, OSN, Carlsberg (24 markets) • Advised startups and scale-ups with strong, people-first cultures

  • 2

    How to contact

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