Years of experience: 8

Content WriterCopywritingProject CoordinatorAssistantCustomer ServiceBanking Operations

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Heather's Career Path
Marketing Communications ManagerJan. 2025 -
Present
CACL FinancialMarketing Communications Manager
United States
Marketing CoordinatorMar. 2021 -
Jun. 2023
United StatesExecute an annual marketing plan with an appropriate budget, strategies, tactics, and goals Implement advertising efforts, including digital platforms, social media, print, television, radio, and sponsorships for all departments Manage email marketing campaigns, including the strategy, design, implementation, and analysis of the campaign’s performance Develop content for the company's domesti...
Marketing Contact AnalystOct. 2019 -
Jun. 2020
Empire Education GroupMarketing Contact Analyst
Pottsville, PAUtilizing SendGrid to create emails for Open Houses, Hiring Events and Re-enrollment campaigns Developed new strategies to enhance content for all email marketing messaging purposes Updated the Google Business Listing for all 85 campuses, to assist with search ranking and to improve their online brand presence Completed competitive analysis of various campuses to understand their advantages a...