Years of experience: 19

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Cindi's Career Path
Director, Demand Generation & Growth MarketingOct. 2021 -
Present
Asure SoftwareDirector, Demand Generation & Growth Marketing
Greater Tampa Bay AreaAt Asure Software—a B2B SaaS provider of Human Capital Management (HCM) technology & payroll services—I design and execute integrated, multi-channel marketing campaigns that fuel demand generation, drive customer acquisition, and accelerate revenue growth. Working in close collaboration with five national sales teams and over 100 sales executives, I lead a high-performing marketing team dedic...
Director of Growth MarketingJan. 2019 -
Oct. 2021
FreightCenterDirector of Growth Marketing
Tampa/St. Petersburg, Florida Area• I directed large-scale B2B and B2C campaigns, utilizing audience segmentation and analytics to optimize performance and drive pipeline growth. • Implemented a new content strategy resulting in a 25% increase in ROI and a 42% revenue increase. • Drove a 76.67% increase in direct website traffic through branded marketing campaigns. • Created a paid social strategy, delivering a 210% increase ...
Sr. Director of MarketingNov. 2016 -
Nov. 2018
PavasoSr. Director of Marketing
Dallas/Fort Worth AreaLed growth marketing and lead generation efforts for a SaaS developer, resulting in a 200% increase in software demo requests and over 100% growth in sales-qualified leads. • Developed and executed national campaigns to optimize digital marketing strategies. • Implemented email, social media, and content strategies to drive engagement and conversions.

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