Years of experience: 16

Digital MarketingBrand ManagementData AnalysisCampaign ManagementStrategic MarketingCRM manager

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Jennie's Career Path
Senior Marketing ManagerMay. 2024 -
Aug. 2024
The Guitar Center CompanySenior Marketing Manager
Westlake Village, California, United States
Senior Brand & Retail Marketing ManagerDec. 2021 -
May. 2023
Windsor FashionsSenior Brand & Retail Marketing Manager
Los Angeles Metropolitan AreaTeam leader of 5 across events, PR, operations, mall marketing relationship management while owning development of key marketing campaigns. Created the campaign planning and execution milestone process and calendars. Managed $1MM+ retail marketing budget. Optimized retail processes in response to significant retail footprint growth from 200 stores to roughly 320, including expansion to the Pu...
Senior Manager, Channel MarketingJan. 2021 -
Dec. 2021
TOMSSenior Manager, Channel Marketing
Los Angeles, California, United StatesLaunched brand and product marketing programs for TOMS eComm, in partnership with Global marketing team in tandem with the initial phases of a company rebranding. Owned email marketing campaign strategy and website content. Developed email format and messaging cadence as well as new site layout for Black Friday/Cyber Monday that resulted in double-digit YoY engagement.