Years of experience: 12
Soft Skills TrainerPostGraduateLecturerCOOEngagement ManagerC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
Miguel Ángel's Career Path
Apr. 2024 -Present
Dulzzo PasteleríaEntrepreneur partner
México- Led brand and marketing strategy for a startup pastry business. - +25% YoY sales growth via data-driven insights and operational standardization. - 87K USD Ad Equivalence, 58:1 PR ROI with Tier 1 media.
Oct. 2022 -Apr. 2024
Restaurant Brands InternationalSr. Brand & ESG Manager, Burger King Mexico
México- Defined and deployed a regional sustainability strategy across LAC. - Managed +14M USD annual budget for Burger King Mexico (Media, Production, PR). - Brand spokesperson; crisis and reputation management. - Led Top of Mind in burgers and ranked #2 QSR (2021–2024). - Media cost optimization vs industry: TV -20%, Digital -17%, Radio -25%, OOH -6%. - Launched Mexico’s top QSR TikTok channel (+...
Jun. 2018 -Sep. 2022
Restaurant Brands InternationalBrand Manager, Burger King Mexico
México, México- Led brand´s turnaround strategy. - Built strategic partnerships (Netflix, Pepsi, Paramount, Activision, etc). - Achieved highest PR ROI in brand history (50:1, 2020–2021). - Improved OTV efficiency by +8% despite industry inflation. - Media efficiency savings of 8% (industry increased 6%), 4.7 ROAS.