Years of experience: 25

BulgariaLife CoachingCRM managerMarketing DirectorEngagement ManagerCustomer Researcher

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Irena's Career Path
Customer Experience ManagerDec. 2018 -
Present
Boehringer IngelheimCustomer Experience Manager
Sofia, Sofia City, BulgariaAs Customer Experience Manager, I lead the evolution of our go-to-market strategy by integrating digitalization, innovation, and customer-centric thinking across business functions. This role has grown from Digital Marketing & Integrated Customer Engagement Manager to reflect a broader scope of responsibilities, including omnichannel strategy, performance optimization, and cross-functional co...
Digital ManagerMar. 2018 -
Dec. 2018
AvonDigital Manager
South East EuropeLed regional digital strategy across eCommerce, recruitment, training, and marketing. Delivered high-impact campaigns across multiple channels, significantly boosting online sales and engagement. Focused on enhancing the Representative Digital Experience and driving digital transformation across markets.
Digital ManagerAug. 2015 -
Feb. 2018
AvonDigital Manager
Balkans regionDeveloped and executed omnichannel strategies to grow eCommerce and brand visibility. Oversaw SEO/SEM, social media, email, and display campaigns. Managed a 12-person team and collaborated with regional IT and digital teams to optimize platforms and user experience.

Irena's Posts

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    About

    • Trained leadership and personal development coach • Pursuing ICF certification • Unlock potential & build resilience • Empathetic, goal-oriented coaching • Support individuals & teams through change

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    Cases & Experiences

    • Completed 130 hours of certified training • Conducted 50+ individual coaching sessions • Proven track record of effective personal and professional coaching • Empower clients to achieve their goals

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    Work Order

    • Navigate complex career transitions • Make informed, difficult decisions • Overcome challenging professional scenarios • Foster personal growth and resilience

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    How to contact

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