Years of experience: 15

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Marissa's Career Path
Marketing and E-CommerceJun. 2020 -
Present
TECO TechnologyMarketing and E-Commerce
Livermore, California, United States-Spearheaded Website development resulting in a 664% growth in online sales and a 259% increase in lead conversions over three years. -Launched and scaled the ECommerce department, integrating Shopify with ERP systems to enhance operational efficiency. -Directed omnichannel campaigns, driving acquisition, retention, and customer lifetime value. -Leveraged data analytics to improve CAC, ROI, a...
Sales Enablement-MarketingSep. 2018 -
Jun. 2020
TECO TechnologySales Enablement-Marketing
-Developed go-to-market strategies to elevate brand positioning and expand engagement across B2B and B2C segments. -Designed and implemented training programs to strengthen sales processes and partner relationships. -Managed A/B testing and analytics to refine campaigns and improve conversion rates. -Digital Advertising -Design Skills
Account Manager Feb. 2016 -
Sep. 2018
Stockton, California Area-Provided business services for over 70 school programs, advising on financial management, best practices, and contract interpretation. -Ensured fiscal stewardship of $3 million in public funds, maintaining compliance with financial regulations and optimizing budget allocations. -Delivered tailored resources and operational guidance to enhance program performance and support educational initi...

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