Years of experience: 17

CRM managerMarketing DirectorCopywriterEvent ProducerEmail Marketing ManagerSEO Manager

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Lorenna's Career Path
Head of MarketingJun. 2024 -
Feb. 2025
ProfitblHead of Marketing
Luxembourg, LuxembourgPartnering with startups and scaling organizations to build marketing foundations, including brand positioning, messaging frameworks, and go-to-market strategies. • Developed and executed annual strategic marketing plans for clients, leading to measurable improvements in customer acquisition and revenue growth. • Provided end-to-end leadership, including hiring, training, and mentoring market...
Head of MarketingJan. 2024 -
Jul. 2024
CheckboxHead of Marketing
United States, San FranciscoDeveloped and led the company’s overarching marketing strategy, working directly with the CEO and Head of Sales to align efforts with business objectives. • Opened and optimized multichannel marketing efforts that consistently achieved pipeline targets, generating a steady flow of qualified sales opportunities (5+ sales meetings per week). • Built foundational marketing assets, including posi...
Founder | Marketing Consultant | Fractional CMOOct. 2023 -
Present
Marketing Reset LabFounder | Marketing Consultant | Fractional CMO
Partnering with startups and scaling organizations to build marketing foundations, including brand positioning, messaging frameworks, and go-to-market strategies. • Developed and executed annual strategic marketing plans for clients, leading to measurable improvements in customer acquisition and revenue growth. • Provided end-to-end leadership, including hiring, training, and mentoring market...

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