Years of experience: 28
Marketing DirectorCreative ProducerContent ManagerCommunications ManagerBrand Marketing ManagerMarketing
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Jon's Career Path
Dec. 2020 -Dec. 2024
CitiManaging Director, Head of Global Brand Management, Content & Citi Bike
Delivered exceptional leadership to diverse teams, developing strategic plans and governing the Citi brand in all forms globally to ensure greater consistency and continuous performance improvement. Oversaw the Global Content function, focusing on guaranteeing award-winning editorial content and brand development. • Created and led the Citi Bike sponsorships in NYC, New Jersey, and Miami. Fac...
Sep. 2017 -Dec. 2020
CitiDirector, Global Consumer Brand Strategy & Advertising
Greater New York City AreaOversaw award-winning US consumer product advertising, including consumer brands, credit cards, and retail banks, to enable digital-first and improved creativity for emerging platforms. Spearheaded key global campaigns with a focus on improving project outcomes and deliverables. • Oversaw production and budget with a focus on cost control and optimization. Provided card art design and innovat...
Aug. 2010 -Sep. 2017
CitiSenior Vice President, Strategic Marketing, US Retail Bank
NYCResponsible for leading strategic and creative development of award winning marketing campaigns as well as leading Citi’s Citi Bike sponsorship. • Lead development of integrated marketing campaigns and communications for Citi’s Consumer Bank across key US markets, including strategic & creative development with focus on digital platforms, TV and other channels including bespoke content, socia...