Years of experience: 28

Document ProcessorData Entry SpecialistData EntryCopywriterCopywritingChief Customer Officer (CCO)

Trust Score

Highly reliable; strong professional involvement.

65%
Leanne's Career Path
Strategic Campaigns DirectorOct. 2022 -
Present
CBI (Confederation of British Industry)Strategic Campaigns Director
London, England, United Kingdom• Responsible for bringing together ends (goals), ways (tactics) and means (resources) to achieve measurable change and results through our campaigning activity. • Accountable for strategic planning and coordination of campaigns from conception to delivery, bringing together expertise from other business units, who set direction in their own area. • Responsible for £xxm marketing budget inclu...
Head Of Marketing OperationsFeb. 2018 -
Oct. 2022
CBI (Confederation of British Industry)Head Of Marketing Operations
London, United Kingdom• Development, execution, and delivery of overall marketing strategies across all channels to varying stakeholder groups. • Ownership of end-to-end customer journeys and experience across most channels, both off and online, ensuring consistency and cut through of channel and campaign. • Brand guardianship, development, and iteration, demonstrating both the CBI’s values and positioning. • Digi...
Head of Marketing and Customer ExperienceOct. 2016 -
Jan. 2018
Victoria Gate CasinoHead of Marketing and Customer Experience
Victoria Gate, Leeds• Responsible for £xxm marketing budget including development, execution and delivery of Brand, Product, Social and PR strategies in line with corporate requirements within a complex regulatory environment. • Ownership of end to end customer journey and experience across all channels, both off and on line. • Responsible for development of staff values, services standards and service style thr...