Years of experience: 11
United StatesCopywritingEditorProofreaderContent WriterMarketing Director
Trusted by top professionals
Trust Score
Exceptionally trusted; proven professional excellence.
Barbara's Career Path
Apr. 2023 -Present
Twirl CreativeFounder | Creative Strategy & Marketing
New York, New York, United StatesTwirl was founded after more than a decade of leading and mentoring communications and branding teams with a proven track record of achievements. With a passion for brand building and performance marketing, Twirl is fueled by creativity and innovation with a goal to drive brand awareness toward action-oriented outcomes. Past and present clients include public relations and social management a...
Apr. 2023 -Mar. 2024
Bedford, New York, United States+ Editor and head writer for the launch of a community lifestyle publication. + Conceptualized and directed editorial content including storyline concepts, seasonal themes, interviews, feature writing, page design, layout and order of content.
Jul. 2021 -Apr. 2023
BEACH HOUSE PUBLIC RELATIONSCreative Consultant & Copywriter
New York, United States+ Conceptualized innovative brand activations (consumer & editorial) aligned with brand identity and brand goals. + Mentored agency teams in creative strategy and storytelling to secure significant press opportunities. + Identified editorial angles and opportunities for earned and owned media.
+ Created compelling brand messaging for beauty brands. + Drafted long and short form content among ...