Years of experience: 17

Document ProcessorDatabase CoordinatorData Entry AssociateTyping SpecialistData Entry SpecialistData Entry

Trust Score

Exceptionally trusted; proven professional excellence.

80%
James's Career Path
Performance Media DirectorNov. 2018 -
Present
BurberryPerformance Media Director
London, United Kingdom• Lead all Performance Media marketing programmes globally • Develop and manage a data led approach, continually evolving testing, monitoring and measurement capabilities • Omnichannel, O2O and attribution responsibility • Own all global relationships with key digital partners • Full P&L responsibility with ownership of media budget • Manage an internal team plus various external agencies
Digital Marketing DirectorOct. 2016 -
Oct. 2018
HealthspanDigital Marketing Director
London, United Kingdom• Responsible for the full funnel media program in the EMEA markets as well as expansions into the US. • Launched the programmatic program in-house. • Increased PPC revenue by 15%. • Owner of all tagging, advertising data policies and attribution rules. • Improved SEO revenue by 20%. • Member of the senior management team. • Responsible for an annual budget of £12m with full P&L responsibilit...
Head of Digital MarketingDec. 2014 -
Sep. 2016
Ryanair - Europe's Favourite AirlineHead of Digital Marketing
County Dublin, Ireland• Responsible for the full funnel media strategy, including all Paid Search, SEO, CRM, display, social, price comparison, affiliates and content across all markets. • Manage an integrated search and display programmatic program across various networks. • Launched the affiliate program and brought the entire search and programmatic programs in-house. • Part of the senior management team. • Man...