London, United Kingdom• Lead all Performance Media marketing programmes globally
• Develop and manage a data led approach, continually evolving testing, monitoring and measurement capabilities
• Omnichannel, O2O and attribution responsibility
• Own all global relationships with key digital partners
• Full P&L responsibility with ownership of media budget
• Manage an internal team plus various external agencies
London, United Kingdom• Responsible for the full funnel media program in the EMEA markets as well as expansions into the US.
• Launched the programmatic program in-house.
• Increased PPC revenue by 15%.
• Owner of all tagging, advertising data policies and attribution rules.
• Improved SEO revenue by 20%.
• Member of the senior management team.
• Responsible for an annual budget of £12m with full P&L responsibilit...
County Dublin, Ireland• Responsible for the full funnel media strategy, including all Paid Search, SEO, CRM, display, social, price comparison, affiliates and content across all markets.
• Manage an integrated search and display programmatic program across various networks.
• Launched the affiliate program and brought the entire search and programmatic programs in-house.
• Part of the senior management team.
• Man...