Ciudad de México y alrededores, MéxicoManaging of administrative, financial, and operational activities of the Marketing Office & CMO, working as a facilitator between the Marketing Directions (Advertising, Marketing Digital, Market Research and Strategy of Clients). Acting as a point of contact between top management, staff and other stakeholders. Providing oversight and guidance to the priority projects of business. Administrat...
Ciudad de México y alrededores, MéxicoCoordinated and implemented the strategic project for “Smart Banking” (digital banking model) in all branches nationwide. Leading projects for the adaptation of new branches, including the operational, security, compliance and marketing areas to improve and digitalize the consumer banking experience and placement of financial products and services. Digital content, product/service training pr...