Years of experience: 13

United StatesCopywritingBlog ManagerSEO SpecialistContent WriterMarketing Director

Trusted by top professionals

Trust Score

Exceptionally trusted; proven professional excellence.

90%
Charlie's Career Path
EVP, Operations and StrategyJan. 2022 -
Jan. 2024
Stern AdvertisingEVP, Operations and Strategy
Cleveland, Ohio, United StatesThis award-winning agency re-recruited me back to refine and lead marketing and operations strategy and oversee seven departments. I developed strategic marketing plans for high-profile regional clients and brands such as Rogers & Hollands fine jewelry and the 5-star Cleveland Museum of Art. • Significantly improved agency profit margins by fostering a culture of experimentation and implement...
VP, Account ServicesJan. 2021 -
Jan. 2022
VMLY&R COMMERCEVP, Account Services
Cleveland, Ohio, United StatesAt this high-profile business unit of a $14B multinational corporation, I led development and direction of a core portfolio with 8 account directors and a cross-functional marketing team of 21. I was the day-to-day lead across VMLY&R's Nestlé portfolio, where I headed an amazing team to deliver strategic, commerce focused work for the portfolio's many brands. I also served in effect as conten...
Senior Director of Account PlanningJan. 2019 -
Jan. 2021
The Adcom GroupSenior Director of Account Planning
Cleveland/Akron, Ohio AreaI co-led Adcom’s Strategy and Planning department, where we focused on providing clients with cultural and brand insights that helped inform their marketing initiatives and internal teams with the strategy work and briefs needed to deliver exceptional campaigns. · Helped create Adcom’s Brand Health App, an application that allows organizations to understand their awareness, sentiment, and sal...

Charlie's Posts

  • How I can help you

    Develop and execute content campaigns tailored to your budget and goals. Leverage extensive Meta and Google expertise. Craft compelling copy and targeted CTAs. Past clients include top brands like Coke, Nestle, and McDonald's.

  • People I am looking for

    Ideal Clients: - Small businesses - Limited marketing budgets - Seeking impactful digital presence

  • Experience & Cases

    Achievements: Doubled revenue for jewelry client - $5 ROAS for CPG client - Boosted brand value for startups Clients: Coke, Nestle, McDonald's, Sherwin-Williams, Kay, Cleveland Clinic, Bristol Myers Squibb

  • How to contact

No responses yet
0