Years of experience: 15

AssistantCustomer Retention SpecialistCustomer Success ManagerCustomer ServiceMarketingProject Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Melanie's Career Path
Director Ad OperationsJul. 2024 -
Present
MonetizeMoreDirector Ad Operations
Directed a high-performing team in developing and executing ad optimization strategies, ensuring client satisfaction and revenue growth through tailored solutions, performance analysis (KPIs, RPM), and cross-functional collaboration to align with organizational goals. Cultivated a collaborative team culture focused on professional development and operational efficiency. Assisted in programmat...
Team Manager | Senior Team ManagerOct. 2018 -
Jul. 2024
MonetizeMoreTeam Manager | Senior Team Manager
Managed recruitment, training, and development of Ad Optimizers, empowering ownership of client strategies while aligning team tasks with Director/VP goals. Drove client satisfaction and session RPM by implementing tailored ad optimizations and collaborating cross-functionally to resolve challenges. Optimized Processes for Scalability: Redesigned workflows and streamlined support processes fo...
Ad Implementer | Ad OptimizerMay. 2015 -
Oct. 2018
MonetizeMoreAd Implementer | Ad Optimizer
Campaign Management - Managed diverse publisher advertising campaigns, boosting website performance and surpassing revenue targets. Communication and Operations - Oversaw publisher communications, including kick-off calls, monthly reviews, and addressing ad ops matters, ensuring seamless collaboration. Ad Inventory Analysis and Optimization - Analyzed publisher ad inventory, identifying top-p...

Melanie's Posts

  • About myself

    As Director of Ad Ops LatAm, I expertly lead a diverse team of 19, managing 100+ publishers with $10M+ revenue. Renowned for analytical prowess and dynamic leadership, I excel in ad strategies, fostering stakeholder relations, and breaking language barriers.

  • Job Description

    Seeking a project or team manager role to lead teams and expand client businesses. Open to consulting as an individual contributor with Google Ad Manager, aiming to optimize publisher revenue and drive growth through strategic initiatives.

  • How to contact

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  • How I can help you

    Led a top-tier team to develop and execute ad strategies, enhancing client satisfaction and revenue. Secured favorable terms in Latin America, leveraging market insights. Partnered with teams to refine workflows and achieve 30% revenue growth.

  • People I am looking for

    • Seeking publishers aiming to boost ad revenue. • Clients include Lifehack and Brius.

  • Experience & Cases

    • Increased ad revenue for publishers. • Provided insights for Google Ad Manager users. • High client retention and satisfaction.

  • How to contact

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