Christina was on my team at a B2B fintech. She is a Marketo wiz who built out multiple, targeted email campaigns directed to different personas, different job titles and different "verticals," that we...
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Exceptionally trusted; proven professional excellence.
Greater Boston AreaI help companies to leverage email marketing as a channel effectively and efficiently so they can support sales and customer success teams to convert more leads and retain/upsell more customers. My experience constructing strategies that work and deliver results ensures that you will have the roadmap to leverage email marketing as an investment delivering a positive ROI.
I know that compani...
Jul. 2018 - Mar. 2019
OutSystemsSenior Manager of Global Marketing Campaigns
Boston* Direct all marketing activities in direct alignment with 'mega themes' defined by corporate objectives and product benefits to end users. * Active member of the Global Marketing team directly responsible for defining campaign strategy for lead acquisition and acceleration. * Ensure messaging was consistent across all channels. * Regularly contribute creative ideas to stand out in a crowded ...
Cambridge, MA* Acting CMO for 4 months while the company identified a different marketing leadership approach.
* Managed demand generation acquisition and acceleration programs for direct and bank channels.
* Reported on funnel metrics and pivot strategy based on current pace to goal to CEO and board members. * Developed components of a successful marketing strategy to fuel all stages within the funnel to...