Years of experience: 16

Email Marketing ManagerDigital Ads ManagerMarketing DirectorMarketingCopywriterMarketing Analytics Manager

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Christina's Career Path
PrincipalJul. 2018 -
Present
Greater Boston AreaI help companies to leverage email marketing as a channel effectively and efficiently so they can support sales and customer success teams to convert more leads and retain/upsell more customers. My experience constructing strategies that work and deliver results ensures that you will have the roadmap to leverage email marketing as an investment delivering a positive ROI. ​ I know that compani...
Senior Manager of Global Marketing CampaignsJul. 2018 -
Mar. 2019
OutSystemsSenior Manager of Global Marketing Campaigns
Boston* Direct all marketing activities in direct alignment with 'mega themes' defined by corporate objectives and product benefits to end users. * Active member of the Global Marketing team directly responsible for defining campaign strategy for lead acquisition and acceleration. * Ensure messaging was consistent across all channels. * Regularly contribute creative ideas to stand out in a crowded ...
Director of MarketingJul. 2015 -
Apr. 2018
MineralTree, Inc.Director of Marketing
Cambridge, MA* Acting CMO for 4 months while the company identified a different marketing leadership approach. * Managed demand generation acquisition and acceleration programs for direct and bank channels. * Reported on funnel metrics and pivot strategy based on current pace to goal to CEO and board members. * Developed components of a successful marketing strategy to fuel all stages within the funnel to...