Years of experience: 11
Brand Marketing ManagerMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Andrew's Career Path
May. 2022 -Present
Village GourmetBrand Manager
New York, New York, United States• Led development and execution of integrated marketing strategies and associated budgets for 3 sausage brands including digital and social media campaigns, OOH advertising, event execution, and shopper marketing.
• Directed the development and refinement of brand assets and ensured consistent brand identity across all brands in a range of channels including in-store grocery, online D2C, and ...
Mar. 2021 -Jun. 2022
BeiersdorfAssociate Brand Manager, Eucerin Sun
• Operationalize strategic launch initiatives to bring a global sun care sub-brand to the US, including consumer research, development of new packaging and marketing copy, and management of creative assets for in-store displays and digital presence on website, social media, and Amazon. • Produce, analyze, and present weekly sales data reports on competitive brands and the broader sun care mar...
May. 2020 -Aug. 2020
Procter & GambleBrand Management MBA Intern, Head & Shoulders
• Presented strategic recommendations to increase the brand’s HHP w/ Gen Z consumers by 500K new households based on retail strategy and developing new formulas with cleaner ingredients.
• Performed consumer research and wrote corresponding media briefs to lead agencies in crafting appropriate messaging for creative assets aimed at reaching an audience of 5 million viewers. • Collaborated wit...