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Years of experience: 16
CopywritingContent WriterMarketingProofreaderEditorCopywriter
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Amy's Career Path
Jan. 2024 -Feb. 2025
KlaviyoAssociate Creative Director, Copy
Charlotte, NCMy role involves driving creative campaign concepting, writing, and related activities for brand marketing. I partner with channel-specific marketing stakeholders, content strategy and editorial stakeholders, public relations stakeholders, and product marketing managers. In addition, I regularly connect with cross-functional partners in product design, research, and engineering. I manage a te...
Jun. 2022 -Jan. 2024
KlaviyoSenior Manager, Content Design
RemoteI joined Klaviyo to develop the content design discipline and lead a team of content designers who are aligned with product design work. In the first 6 months
• Established content team rituals, including statuses, retros, content reviews, and collaboration with product designers
• Established and built a Content Design System, including product voice and tone, content patterns, writing guide...
Mar. 2020 -Jun. 2022
AllstateSr Manager, Content Design
Charlotte, North Carolina, United StatesLed creative teams and drove results for key Allstate experiences including Allstate.com, Allstate Online Sales, My Account, Allstate affiliate brands, across UX, marketing, digital advertising, and email marketing.