Years of experience: 16
Database CoordinatorData EntryBusiness AnalystConsultingEngineerEmail Marketing Manager
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Fay's Career Path
Nov. 2016 -Apr. 2017
ARC Group Worldwide, Inc.Manager of Marketing and Sales Operations
Longmont, Colorado* Marketing platform development including rebranding of multiple business units, brand unification, internal and external strategic communications management and planning, advertising, media planning, content marketing, managing creative direction and development, digital presence management, channel management strategies, benchmark monitoring, persona development, and managing, implementing...
Jun. 2016 -Nov. 2016
The Farm SyndicateDirector of Brand Development and Analytics
Denver Tech Center• Business consulting to determine conversion attribution modeling and effective utilization of KPIs
• Documenting and establishing internal and external baseline performance metrics across multiple platforms and industries
• Creating data visualization platforms for web, social, PPC, email, SEO and SEM analytics
• Reporting on and directing content and marketing strategy to increase conversi...
Jan. 2016 -Apr. 2016
Performance Sciences Inc, DBA UNRCSMarketing Director | Data Analyst | Project Manager
Golden, Colorado• Data analysis, metrics reporting, dashboard creation and product optimization
• Market repositioning, market analysis and segmentation, product launch
• Project management on software and creative deliverables
• Reporting on KPI's for multiple clients in the Oil & Gas Industry to support optimization
• UX Analysis, platform optimization, back-end proprietary analytics software design