Years of experience: 40
MarketingC-level ExecutiveSales & BizDevConsultingEducationBrand Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Bob's Career Path
Jan. 2017 -Dec. 2018
Bethany CollegeDirector Of Communications
Bethany, West Virginia• Created compelling advertising campaign highlighting celebrity alumni in key student recruiting markets.
• Reimagined alumni magazine through strategic engagement with influential alumni and stakeholders, resulting in increased alumni engagement.
• Oversaw creation of completely new website, incorporating features, design, and user interface tools not present on college’s prior site. • Esta...
Jan. 2010 -Present
OPR GroupOwner and President
Greater Pittsburgh Region• Developed marketing strategy to support enrollment growth in Pittsburgh’s Catholic schools, overcoming 10-year decline. o Attained 12% growth in first year post-implementation of multimedia strategic marketing plan. o Earned PR industry’s highest national award for nonprofit marketing communications in 2022 for campaign. • Created and executed successful annual event for statewide environme...
Jan. 2001 -Dec. 2003
IPREX Global CommunicationPresident
London, United Kingdom• Transformed IPREX from a professional network into a global platform of the leading independent public relations firms worldwide. • Boosted membership, revenue, and member engagement globally amid challenging economic climate in 5 continents during a global economic downturn. • Spearheaded strategic reorganization to facilitate expansion of IPREX in Asia, Central, and South America.