Years of experience: 13

PartnerGrowth HackerMarketingMarketing DirectorConsultingExecutive Assistant

Trust Score

Exceptionally trusted; proven professional excellence.

80%
John's Career Path
Brand Strategy ConsultantNov. 2021 -
Present
JP Matthews ConsultantsBrand Strategy Consultant
LondonKEY CLIENTS: BROWNSWORD HOTELS, RIVERFORD ORGANIC FARMERS, PROFOUNDLY BROWNSWORD HOTELS A comprehensive end-to-end rebrand and repositioning of a £120m disparate heritage hotel portfolio with an aging demographic, into a cohesive, intergenerationally relevant lifestyle brand. RIVERFORD ORGANIC Developing a future customer acquisition strategy to grow Riverford’s share of the UK fruit and Veg ...
Account DirectorApr. 2019 -
May. 2021
C Space - Interbrand Group of CompaniesAccount Director
ACCOUNT LEAD FOR TESCO, TESCO MOBILE, TESCO BANK, BUPA, BODYSHOP, ALEXION, SANOFI & VISA Key skills & responsibilities include- Managing cross-functional teams to create human centered solutions: Overseeing cross-functional team of qual & quant researchers, business analysts, programmers, tech teams, graphic designers, prototyping teams turning customer needs into products, services and strat...
Associate Director - Head of Online Communities ChinaMay. 2017 -
Apr. 2019
C Space - Interbrand Group of CompaniesAssociate Director - Head of Online Communities China
Shanghai City, ChinaHEAD OF DIGITAL OPERATIONS CHINA HEAD OF CULTURE CHANGE CHINA ACCOUNT LEAD FOR L’OREAL, ESTEE LAUDER, DYSON HEAD OF DIGITAL OPERATIONS Initially with limited technical knowledge, quickly absorbing technical concepts in order to implement changes, and used lean principles & cohort analysis to iteratively improve our Catalyst platform (250k daily users) for the China market. Troubleshooting com...