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Years of experience: 24
CopywritingCopywriterContent WriterProofreaderEditorBusiness Owner
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Exceptionally trusted; proven professional excellence.
Tia's Career Path
Apr. 2024 -Present
AirbnbSenior Community Lead
Raleigh, North Carolina, United StatesGrowth and Retention Strategy: Building an end-to-end strategy to accelerate the expansion and retention of the global Airbnb Host Club ecosystem by designing and implementing new recruitment, onboarding, continued education, and retention programs in 70 languages. Global Team Management: Direct management of a 14-person Central Operations team that delivers end-to-end solutions to enable int...
Jan. 2018 -Mar. 2024
GoogleSenior Marketing Manager, National Partnerships
United StatesGo-to-Market Strategy: Implemented multi-state, cross-ecosystem plan to increase use of Google tools through market segmentation, email campaigns, audience development and customer satisfaction metrics; added $200K+ in enterprise sales pipeline, 10 new corporate partners, and 3 university and community college partnerships within 10 months; surpassed annual target for number of people trained...
Sep. 2015 -Jul. 2018
GoogleCommunity Impact Manager, Google Fiber
Product Strategy: Led and executed strategic vision for national Google Fiber (GF) communities initiative that brought free internet to 500+ housing units by activating network of net-new partners, including housing authorities and C-suite executives; collaborated with them to drive digital skills training and community engagement; increased internet activation rate by 50% (highest in launch ...