Years of experience: 20

Startup FounderMarketing📝 Influencer or BloggerSales & BizDevConsultingEntertainment

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Dana's Career Path
Branded Content Manager - Forbes VettedJan. 2022 -
Dec. 2024
ForbesBranded Content Manager - Forbes Vetted
New York, New York, United StatesGround floor hire that built a robust suite of branded content offerings and organized the group's workflows from the ground-up. Culminated in 300+ campaigns for 40+ clients in 2023 that contributed 15% of the total revenue of the Forbes Vetted commerce division. Clients Included: Meta, Walmart, Kohler, Blue Apron, Nordstrom, BestBuy, The Home Depot, CVS, NordicTrack, Wayfair, Lululemon, Nect...
Head of Branded Content & Commerce - The ShopicleJan. 2021 -
Dec. 2022
Perion NetworkHead of Branded Content & Commerce - The Shopicle
New York, New York, United StatesRecruited to conceive, envision, and bring to life an innovative intrapreneurial venture focused on affiliate commerce and client-sponsored shopping content. Funding was cut prior to launch.
Branded Content & Commerce ManagerJan. 2019 -
Dec. 2021
WarnerMediaBranded Content & Commerce Manager
New York, New York, United StatesCross-functionally liaised with CNN Underscored and CNN Digital to shape business and content strategy for Great Big Story’s branded and sponsored and affiliate-commerce content division. Then, collaborated with editorial, AdOps, and SEO teams to roll out promotional commerce programming for CNN Underscored across CNN.com and external amplification channels–resulting in 300% increase in Outbr...

Dana's Posts

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    How I can help you

    I assess your current marketing strategy to quickly boost customer acquisition and revenue. I evaluate user experience, technical setup, and content strategies. After identifying key opportunities, I propose a plan for immediate and sustained growth.

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    People I am looking for

    Ideal clients include consumer lifestyle brands and services like Meta, Wayfair, and lululemon. Collaborations with agencies targeting these sectors are welcomed. Experience includes in-house roles at major media firms like CNN and Forbes.

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    Experience & Cases

    Achievements: - Scaled Forbes' content division from $1M to $241M in under 2 years - Developed profitable strategies for startups - Boosted agency retainers from $1,500 to $6,000/mo

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    How to contact

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    About myself

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    Job Description

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    How to contact

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