Years of experience: 17
Creative ProducerBusiness OwnerCopywritingMarketingCommunications ManagerTyping Specialist
Trust Score
Exceptionally trusted; proven professional excellence.
Sona's Career Path
Sep. 2020 -Sep. 2024
'Malayali Aano?' gameCo-Founder and Design Director
Bangalore Urban, Karnataka, IndiaIncubated and scaled 'Malayali Aano?' - a social-comedy card game celebrating Malayali
(south-Indian) pop culture from concept sketch to multi-country shelf presence during the
pandemic. - PMF through testing: Authored/play-tested 1,000+ cards across 5 user-testing rounds. - Unit economics: Eco-friendly pack redesign + sourcing → unit cost −20% while maintaining premium quality. - Lifecycle g...
Sep. 2020 -Sep. 2024
Lol Salam Entertainment (makers of Malayali Aano? game)Co-Founder and Design Director
Bangalore Urban, Karnataka, India
Jul. 2018 -Dec. 2023
Backflip Design Studio Founder & Creative Director
Bangalore, IndiaBuilt a 9-person studio delivering 30+ identity/comms programs annually across FinTech, consumer, and non-profit. - Ops & governance: Implemented lean briefing trackers + daily stand-ups → concept-to-approval time minus 20%; on-time delivery 97%.
- Financial control: Managed £600k annual spend; supplier costs −15%; gross margin 40%. ---> Systemised rebrand: Kinara Capital (NBFC): Unified app,...