• Managing a top talented commercial group of companies (270 FTEs) that is responsible for developing new business through innovation for the major elements of mobility convenience retailing strategy of the biggest energy group of companies in Greece, Motoroil.
• Leading the convenience retail strategy for Shell and Avin • Developing the new c-store concept for the group (Smartshop)
• Launchi...
Feb. 2011 - Dec. 2020
Coral A.E.Marketing Manager - Shell Greece, Cyprus & Serbia
• Leading the Marketing Team of Shell brand in Greece, Cyprus & Serbia (fuels, loyalty, CR, digital marketing & e-commerce) and developing all core marketing strategy propositions. • Responsible for tripling V-Power differentiated fuels sales through successful product positioning and unique marketing and promotions strategy & tactics that disrupted positively the local fuels’ market and beca...