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Years of experience: 7
HubSpotUnited StatesAssistantPartnerships ManagerCommunications ManagerProject Coordinator
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Idayat's Career Path
Jan. 2024 -Present
McCreadie GroupMarketing Manager
Aug. 2022 -Jan. 2024
Thermo Fisher ScientificGlobal Marketing Communications Manager | Created Campaigns that Proved Potential of New Vertical
San Diego, California, United StatesAs the lead for a multi-channel market strategy for the Life Science Mass Spec (LSMS) business unit’s OMICS vertical, I direct cross-functional teams to develop, align, and execute both quarterly and yearly strategic plans. I created integrated marketing campaigns based on market research, customer insights, and performance metrics that won opportunities, drove YoY sales growth, and exceeded ...
Jul. 2021 -Aug. 2022
Thermo Fisher ScientificMarketing Program Manager | Built Cohesive Product Vision & Strategy for Clinical NextGen Sequencing
Carlsbad, California, United StatesI collaborated with and led cross-functional teams to identify and address marketing challenges with solutions that optimized campaign effectiveness.