Hanna Luisa's Posts
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Years of experience: 9
MarketingBusiness OwnerDirector of PhotographyPhotographerConsultingEntertainment
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Exceptionally trusted; proven professional excellence.
Hanna Luisa's Career Path
Jul. 2020 -Jun. 2024
AdeccoOn Behalf of Microsoft | Product Marketing Manager Latam
São Paulo, BrasilProduct Marketing Manager of Microsoft 365 subscriptions at Microsoft Digital Store Latin America. - Managed the entire purchase experience and optimized the conversion funnel, driving 35% incremental sales, LTV, and reducing churn through targeted UX experiments, contributing to global eCommerce improvements and showcasing commercial acumen.
- Led end-to-end commercial partnerships between M...
Nov. 2018 -Jul. 2020
Santander BrasilGlobal Transaction Banking
São Paulo, São PauloGlobal Transaction Banking
- Developed sales strategy for credit cards targeting B2B clients, increasing enrollment in +37% YoY. - Led an NPS project that converted 40% of detractors into promoters, prioritizing critical feedback through a matrix of customer benefit versus technical complexity. Engaged the CEO and the executive team to drive cultural change, supported by internal marketing in...
Jul. 2016 -Nov. 2018
Santander BrasilSantander Esfera - Loyalty
São Paulo, São PauloSantander Esfera
- Developed and launched the transactional earning points system to 2 credit cards, selling 180k units in a year. - E-commerce management by conducting in-depth market and funnel data analysis to optimize user experience and increase conversions to 8M clients. - Translated business strategies and customer needs into technical language, fostering collaboration with external st...