Mexico● Lead multifunctional teams, planning experiential marketing, and paid/owned/earned digital media strategies, specifically tailored to align with each individual
brand positioning of Coca-Cola sparkling flavored beverages. Reporting directly to Media sparkling beverages manager.
● Proposal, management, and implementation of Brand Lift, A/B Testing, and AdHoc studies to assess the performance...
Mexico● Collaborate closely with the US account manager team to understand the US client's business goals, facilitating the creation of customized digital paid media campaigns that drive towards the achievement of a 10% increase in e-commerce sales, 13% increase in brand awareness, and a 7% subscription to clients digital content channels. ● Leading implementation process for paid media campaigns f...